iPhone fifth birthday a mobile phone to change the world
On June 29, five years ago, the iPhone mobile phones come into the world. But even though the design really stunning, Steve Jobs hands of this phone without a physical keyboard and not the e-mail option, and even can not use copy and paste functions, people can not help but think it would be a failure works. The major financial media and competitors almost all of them relatively cold, and even some scoff.
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To see how they say – Bloomberg claimed that its impact would be minimal, it will only attract a small number of tech enthusiasts, Nokia or Motorola did not it mind; “Business Week” said that its BlackBerry does not pose a threat, because they are locked to different target groups, using the BlackBerry is mainly used to send and receive email, use it mainly for entertainment; Microsoft CEO Steve Ballmer claims that it can not make much market share, can never be.
Eventually proved these people wrong, but horribly wrong. Just five years, because of its appearance, completely reversed the rules of the game of the computer industry and the China mobile phone industry, and even lead to the commercial, cultural, and human behavior changes.
The past five years, Apple has been offered by the iPhone, iPhone 3G, iPhone 3GS, the iPhone 4 iPhone 4S, a total of five generations of iPhone. IPhone ancestor (the first generation iPhone) in the proportion of the total number of the many iPhone accounted for only 2%; three quarters of iPhone users are using the iPhone or iPhone 4S, but the total proportion of the words or the iPhone 4 compared accounting for 40% of the total number of
2, was launched from the iPhone this product shipments worldwide has reached 250 million, generated revenues of $ 150 billion, higher than before the iPhone launch Apple’s total revenue in 12 years (1995-2006).
3, the revenue generated by the iPhone each quarter is almost close to $ 25 billion a year to reach 100 billion U.S. dollars. The second quarter of 2012, iPhone revenue share of Apple’s overall revenue of up to 58%. The iPhone alone, the size of Apple’s more than Microsoft and most other companies. The first quarter of this year, iPhone products and services revenue totaled $ 22.69 billion, much higher than Microsoft’s overall revenue of $ 17.41 billion.
4, iPhone business at least a year may produce a profit of $ 30 billion, higher than any other business in the world capable of producing profits, higher than the profits generated by the business of the General Motors Company (GE), higher than the profits of the entire Microsoft company, is higher than Google’s profits, higher than Wal-Mart’s profits, almost as much energy tycoon Exxon Mobil’s profits.
5,5 years, Apple’s market value to grow five-fold, from $ 106 billion in June 2007, a substantial growth to $ 536 billion in June 2012 to become the world’s most valuable companies.
6, iPhone has created a new industry and ecosystem. The AppStore provided 650,000 kinds of applications have been downloaded more than 30 billion times. A number of independent developers to benefit from the sales revenue assigned to 70%, so far have been income-generating over 5 billion U.S. dollars.
Competitors: Encounters “big reshuffle”
Way back five years ago, wore “arcade” titles, Nokia is still the world’s largest mobile phone brands; white-collar self-proclaimed business people also like to come up with BlackBerry and collecting email, a good “show off” their own professional enough; Andrews intelligent mobile phones and even do not know where.
At this point, iPhone asked the city, the initial pricing is $ 500, plus a two-year contract. Such a high price, not even copy and paste function not once let some people joke endless. However, when the iPhone’s price down to $ 200, people are starting to focus on this phone. Soon, Google and its hardware partners developed the Andrews system phone with a web browser and the iPhone-like touch interface. Other competitors such as Palm, BlackBerry and Samsung, and ultimately produce a touch of smart phones to join the market competition.
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Now, five years later was to dominate the global market of mobile phone manufacturers, but now it is almost entirely reduced to the losers on the market.
Have everyone love Nokia, now has a great country over to people. According to survey of StrategyAnalytics, in the first quarter of this year, Samsung mobile phone shipments to 93.5 million units, market share for the first time beyond the Nokia. During the same period, Nokia’s shipments of only 82.7 million units, the share declined 24 percent over the previous year. The end of June this year, Nokia’s share price fell 16 percent, fell to $ 2.35 per share hit a record low since 1996. Now, the market capitalization of only $ 9.3 billion, compared to 2007, has shrunk dramatically by more than 90%.
BlackBerry manufacturer RIM is teetering, about to be acquired by the continued rumors came. 2007, BlackBerry in the U.S. market share was as high as 41% in the first quarter, leaving only 3.6%. RIM’s stock price tumbled 70 percent in the past year, the company’s value has shrunk to less than $ 5 billion, only a fifth of the peak. On June 28, RIM announced global layoffs nearly one-third of the number of layoffs of 5,000 people. RIM at the same time relevant to the life and death BlackBerry mobile operating system on the line time is postponed until early 2013.
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The same happened also occurred in the Palm body once all the rage, the company hired from Apple chief chairman of the board can only sigh, “changes in the world beyond our imagination, we already out of line …” In addition, many companies are suffering from “internal injuries.” Microsoft with difficulty, such as HP and Dell had the world’s hardware monopoly manufacturers falter. In 2011, Google for $ 12.5 billion acquisition of Motorola’s mobile communications sector.
Of course, the iPhone’s grab, inspired by another competitor. In 2008, Google released the Andrews operating system open source, freely available to manufacturers, allowing them to modify, innovation. The late Steve Jobs has claimed the acts resorted to “thermonuclear weapons” Andrews “plagiarism”, he stressed Apple to create an ecosystem of competitive advantage, product design to the different ideas of others is crazy. However, many experts believe that Apple’s idea of ??anti-competitive, Google Chairman Eric Schmidt asserted, “Andrews will beat the iPhone”. Of course, this is clearly premature.
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Interestingly, when Apple introduced the iPhone, it seems synchronization damage their business. Before the iPhone launch, Apple’s iPod music player is the most popular mobile devices. However, integration of music with the iPhone, iPod is no longer necessary equipment, and even some Out, which is obviously not the intention of Steve Jobs.
The success of the iPhone, prompting many companies to consider something other than smartphones for their touch screen devices. For example, Apple in the enjoyment of the huge success of the smart phone to iPad ushered in the era of the Tablet PC – If there is no iPhone, Tablet PC does not like the now popular and popular.
Future-oriented, mobile terminal vendors will be how to continue? Has always been a high profile in the political arena Qihoo 360 chairman Zhou Hongyi recently said that the future of these three companies can be developed: the first one is the Foxconn this phone foundries, all the vendors to do mobile phones need to find their foundry; first The two kinds of Samsung, Qualcomm, this core hardware manufacturers, all companies in the industry to do the core hardware of the phone – the screen, the CPU, flash memory and are looking for them to buy; The third is the Apple brand bargaining power and design capabilities.
Operator: “good life” will be to re-
Perhaps the most significant achievements of Steve Jobs is trying to persuade the American Telephone and Telegraph Company (AT & T) Apple iPhone design, all software and hardware do not even allow operators to “touch”. This broke the old tradition.
Opposite happened in the past, the Business Chamber of Commerce to mobile terminals manufacturers and software developers to provide specific instructions, telling them the phone should have what features. By adhering to the dominant on the iPhone, Apple has done for users to design mobile phone, cell phone and not designed for operators. Apple to create
A mini-networked computers, use very simple and convenient. Of course, iPhone is not only for operators of Good News. Today, all the handset manufacturers are competing to use a variety of stylish hardware and software to attract users, rather than a lot a lot to the operators to give money. Yes, for the operators, sit back and enjoy the good old days are gone forever. For example, iMessage reduce the number of people to send text messages through the operator; FaceTime, has given way to other video chat tool is difficult to catch up. AppStore for shops to provide users with a large number of high-quality third-party applications … these services and their steady stream of income, has nothing to do with the telecom operators.
Horace Dedi You graduated from Harvard Business School has long been concerned the iPhone’s market performance, in his view, the iPhone so that consumers understand that a mobile phone not only can only make phone calls and send text messages. It allows consumers to realize that the original there are some operators can not provide other services, now they pay more attention to these additional services, rather than traditional phone service, which is why some mobile phone services can be seized for development reasons, such as Siri is mobile social services, mobile search service. These additional services has also weakened the forces of the operators in service charges. Of course, operators can also benefit from the services of the user’s data traffic, but the operator side to reduce the service fee price war, one has to bear the pressure of network congestion.
Needless to say, as the channel value is shrinking, telecom operators are facing the embarrassment of being marginalized. “Do not ‘dumb’ channel, to do integrated information service provider”, which is now a number of telecom operators transformation goals.
Apple iPhone to enter the market first five years of good performance, but Strategy Analytics believes that the next five years may have an even greater challenge for Apple, as telecom operators will reflect on their subsidies given to the product costs, and Apple will face more intense competition from the likes of Samsung and other companies.
App developers: the new “feast”
Apple second-generation iPhone was launched in 2008, it application store (App Store) opened, which is a digital store for users to download software and expansion of mobile phone functions. , IPhone seems to have become everyone holding a years machine, just download some software, the iPhone can “change” as the video game, video editor, reader, or to practice, practice guitar, piano … …
Apple’s download and purchase applications become extremely simple. Users need to do is to enter the password for the iTunes, click on the download button – when users purchase iTunes music, has been on the operations familiar in the heart. Therefore, some lucky software developer earning a huge amount from the sale of application software. Suddenly, independent app developers into a viable career, and is no longer just a hobby. Around the App development, many emerging start-up companies have emerged. Before the iPhone launch, the software developers to rely on the shareware model to market products, they will provide a toll-free streamlined version to entice users to purchase the full version. A large extent, this marketing strategy is the shadow of the Adobe and Microsoft, these large software companies overshadowed by these big companies have huge marketing budgets and retail partners.
However, the Apple application store as digital retail store, so everyone has equal opportunity. As software developers, barriers to entry in the lower, smart phones are now able to use hundreds of thousands of applications to meet the needs of the people, hobbies and interests. Now, developers worldwide to create a new business from their own mobile applications. Many developers are work at home.
Smartphones to a variety of application software to find the one most suitable for the growth of land, leaving many App developers to share a “feast”. Similar to the “angry bird” which has been success stories, is to ignite the enthusiasm and hope of many developers.
As of June this year, Apple’s AppStore application of the total number has reached 650,000 total downloads exceed 30 million, Apple for application developers to pay into the revenue to reach $ 5 billion. In addition to Apple, a lot of smart phones has its own application store, such as Motorola’s intellectual Park, Cool Coolmart, Samsung, Nokia and other companies for their own users to provide application download, telecom operators are actively create their own application store . A variety of application of innovation and competition, but also to encourage more teams and individual developers to enter the field of application development.
User behavior: unknowingly change
Before the iPhone, smart phones are a luxury the family. However, due to the iPhone designed to become more personalized products and now, at least in the United States, a family manpower to a very popular smart phone.
Before the iPhone, there are many that would allow people to play games, listen to music or watch the video phone. However, the experience of the use of these features are usually very bad, most entertainment is still completed in the living room or on the computer. However, iPhone has changed all that. Other mobile phone manufacturers are forced to improve their products, media playback, and now, more and more people in the iPhone and other mobile devices to play games, watch videos and listen to music.
“First-class interactive experiences, sense of design stunning, professional opinion, the equipment prior to the launch of the iPhone five years ago, almost all of them are very easy to lose interest in the use. Apple has brought a truly market-focused design, and in this process to help improve the look and feel of the current mobile devices. Five years ago, many people believe that the smart phone is not suitable, they think that if you do not often send and receive e-mail or browse the Web, smart phones is fancy machines in Taiwan. However, the emergence of the iPhone completely subverts the idea.
The iPhone on the market impact is very fast. Most people may feel less than 80 years to calculate the changes in the field, but almost everyone can see the iPhone how to change our lives. Of course, from the bad-oriented point of view, due to the reason of the iPhone and Andrews smart phone, “80″, “90″ are often few minutes can not be on the Sina microblogging anxiety, and even some people will continue to beat pocket Attorney smart phones are still safe and sound … a bit like addicted to these acts.
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Whether you love it or hate it, Apple this touch screen mobile phone user behavior can not hide. Chen fork never made a secret self-proclaimed “fruit powder brush microblogging own love for Apple – the iPhone, MacBook Air painting Figure, playing games with the iPad,” Seeing with the iPhone from the high rich handsome, white, rich heart well, almost into the hands of an essential, ‘hanging wire’ “In his opinion, the iPhone unwittingly change the lives of many people – whether working methods, or means of communication and friends, or doing daily plans and reading.
A few years ago, if you still doubt, a phone can to make your online shopping, the Internet, watching movies anytime, anywhere, on the QQ, navigation, and commodity price ratio? Perhaps many people the answer is: not quite convinced. the iPhone easy to break all of the above questions, all easy to achieve, but can do much more than that.
Now, people use cell phones has changed dramatically. Call, send SMS once the phone is the most commonly used functions, but now, smartphone users mobile Internet daily has more than talk time. A British research company mobile phone usage on the 2000 smartphone users to do some interviews, the results show that the phone features the most used to browse the web, followed by the login Facebook (Facebook) “,” tweets (Twitter) social networking sites, games and music breakdown of the third and fourth, the fifth of the calls columns commonly used phone functions, the time of the day, 12.08 minutes, while the use of time for the first four features add up to nearly two hours. The user also with similar results after the first quarter of this year, Google and market research firm IPSOS common usage survey of smartphone users in China, the Chinese city of smart phone users increasingly rely on smart phones high, 56% of users every day at least the use of smart phones to access the Internet once the main acts in order to use the search engine, log on social networking sites, send and receive e-mail and log on video sharing sites.
According to an analysis of articles published by Ctutu, said if the mobile phone has changed the culture of communication between people, the iPhone has changed the relationship between people and technology, whether good or bad. For example: as small as 2-year-old children could have very intuitive to use touch panel to interact with the iPhone; senior citizens 80 and never touched a computer for the elderly, suddenly began to play a 3.5 inch screen mobile phone … medical care, food and beverage, banking , retail and other traditional industries, are working and iPhone cotton. Because they know that it is not just a phone, but a change the world “artifact”.
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